What better way to represent the juxtaposition of tranquility and strength then through visuals of water and waves. For luxury gym and spa, Pacific Calm, I wanted to focus on the subtleties of logo presentation whilst delivering simplicity, as noted by the client.

The logo is flexible and crafted, place of origin in mind, with a loose representation of the classic lotus flower (transformed here into a shell) atop a geometrically accurate wave, and, when expressed upside-down, contains a cheeky nod to femininity.

Role: Creative Director
Responsibilities: Logo / Branding, Collateral, Copywriting